We hear a lot about “phygital” shopping, such as 3D virtual try-ons. It engenders more buyer confidence, such as knowing that the couch fits or the colors match – leading to higher conversions rates and other KPIs. What’s Shopify doing to advance the art?
The mapping wars continue to heat up as Apple Maps accelerates its feature rollouts to catch up with the dominant Google Maps. Its latest move is to bring “Look Around” and “Detailed City Experience” to Denmark and Greece.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Google’s AI-powered search feature, Search Generative Experience (SGE), is getting a new set of skills. These include updates to both conversational and generative AI – the two main flavors of AI getting the most attention today.
One of the defining traits of the Elon Musk era of Twitter (err, X) is paid verification. By holding back several previously-free features of verified
We can add another blue chip company to the exploding list of AI converts: Walmart. The retail giant has begun to incorporate the technology in ways that help customers throughout the shopping funnel – from searching for things to transacting.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Last month, Yelp held its annual Ad Summit, which we attended virtually. So to relay several of the insights and learnings to Localogy Insider readers, we’re featuring select session videos and summarized takeaways in our video vault series.
Google made a barrage of AI updates at its “Made by Google” Pixel 8 event. These include Bard integration in Google Assistant and Magic Editor for photos. We go down the full list with commentary and strategic analysis.
When looking at the list of companies adding AI to the mix, we can add Snap. And it’s already tipped its hand in terms of
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Less than 3 months after reaching 4 million paid users, Snapchat+ has crossed the 5-million mark. This validates the potential for paid social subscriptions and offers a lesson in product/market fit.
Amazon has launched a new version of its Just Walk Out technology. Eschewing the ceiling-mounted cameras and shelf sensors that previously defined its system, it now uses RFID tags affixed to products to track their movement.
Multi-location marketing leader Soci has announced that software veteran Ed Calnan will take over the role of president and chief revenue officer. There, the three-time entrepreneur will help drive Soci’s strategic growth, partnerships, and market expansion.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
After months of rumors and testing, TikTok Shop has been activated for the app’s 150 million U.S. users. What is TikTok Shop? It’s TikTok’s eCommerce layer that that makes content across the app shoppable.
Amazon’s latest visual search effort lets users search for items on Amazon using images in addition to text. This lets shoppers find visually-similar products, while refining searches with text qualifiers.
One of the most powerful underlying factors for Yelp’s ongoing success is trust. This drives the reviews leader’s status as a place to get reliable local business information. All of this resurfaced today when Yelp announced a new feature that will list the suspicious or misleading reviews activity it uncovers.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
70 percent of SMBs outsourced marketing functions to agencies over the past year according to a new report from vcita. But more alarming: 60 percent of SMBs churned. We break down the findings.
