Among Yelp’s strong Q2 earnings results, one thing jumped out at us: the growing share of revenue that’s attributed to self-serve advertising. That figure – which includes both SMBs and multi-location businesses – now stands at 51 percent.
Walmart has stepped up its efforts to advertise its own products – and that of third-party consumer products – using high-traffic inventory throughout its stores. Known as retail media, this area has been picking up over the past decade.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Apple Maps has announced that some of its most colorful new features – including Look Around and “Detailed City Experience” – are now more widely available in 20 additional cities.
Google is considering a GPT-style brain transplant for its flagship Assistant. This flows from the recent acceleration in underlying tech and standards around AI.
In-store digital advertising platform Vibenomics has announced a collaboration with location intelligence leader Placer.ai. In short, the latter’s location data will empower and elevate the former’s in-store audio and display advertising.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Roku has announced the latest partner to accelerate its T-Commerce play: Shopify. The collaboration will position Shopify merchants and their products as targeted ads throughout the Roku UX.
Fulfilling a move that Elon Musk has telegraphed for months, the Twitter brand is gone, and X now lives there. How does this track to his explicit ambitions to build the ‘everything app?’
Rumors have been swirling about Apple’s R&D in AI. Known as “Apple GPT.” It’s allegedly being tested internally among employees, with a wider rollout to come next year. The big question: what does this mean for Siri?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Adobe Firefly has reached one billion images generated. This comes four months after the tool launched – a pace that is propelled by Firefly’s positioning in the ubiquitous creative cloud.
The humble online calendar is advancing. This longstanding and unsexy format rarely gets updates. But in the last few weeks alone, we’ve noticed an uptick in updates to calendar tech.
Yelp and Entrepreneur Magazine today published the first-ever list of America’s top-ranked mom & pop shops. The result is a list of 150 businesses across 10 categories.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
We continue to track clues that TikTok has its own homegrown eCommerce program brewing. Known as “Trendy Beat” it’s a shopping section where TikTok will act natively as an eCommerce store, similar to Amazon.
What is Apple Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan for its hardware business? We go deep on the device’s role in a signature Apple product lifecycle.
Bluehost has announced a feature that’s meant to help SMBs build advanced websites. Known as WonderSuite, it’s a sort of digital co-pilot for the creation and ongoing management of business websites.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
PayPal has announced its latest move in democratizing mobile payments to SMBs. It has enabled Tap to Pay functionality for Venmo and Zettle (two apps/services
