Author Archive

Benchmark Bytes: What GMB Metrics Do SMBs Value Most?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Squarespace Goes Big in $300 Million Raise

The latest evidence of website-world momentum is Squarespace’s latest funding round. The website builder raised $300 million, bringing its valuation to a whopping $10 billion. We examine.

Benchmark Bytes: How Are SMBs Using GMB?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

eCommerce: Coming To a Tweet Near You

A new experimental tweet format will be purpose-built for shopping, including links to product pages or Shopify stores. The layout include product name, merchant name, and pricing. We unpack the strategic implications.

73 Percent of Amazon Sellers Buy Ads

The universe of Amazon third-party sellers — mostly SMBs — about five-million in number, one million of which have joined in the past year alone.  Perhaps more notable, 73 percent buy Amazon. We examine.

Dropbox Acquires DocSend for End-to-End Workflows

Dropbox announced that it will acquire DocSend for $165 million. This is partly a sign of the times and partly a traditional expansion play to gain a more expansive suite and grow its addressable market. 

Benchmark Bytes: Will SMB eCommerce Inflections Sustain?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Snap and Gannett Partner to Connect SMBs to Gen-Z

Print and digital media publisher Gannett announced today that it has partnered with Snap Inc.. to distribute Snapchat ad products to SMBs.  Snapchat is uniquely positioned to connect SMBs and Gen-Z, while Gannett has the last-mile sales reach.

big commerce

Walmart Beefs Up Online Marketplace

Walmart has Amazon in its crosshairs. Its latest move came with the recent deal with BigCommerce to boost product libraries and become more of a one stop shopping destination.

Microsoft Enters the Website-Builder Biz

Microsoft has officially entered the website-builder competitive fray. Last week, it announced a new suite of free tools designed for SMBs to get a website up and running quickly. We break down the strategic implications.

Benchmark Bytes: SMB eCommerce Adoption Inflects

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

What’s Behind the Great eCommerce Rollup?

One notable trend we’re tracking is the consolidation of SMB Amazon sellers. There’s ample long-tail value so larger companies roll them up and apply common standards, marketing, and economies of scale.

Automattic Gets More Analytics

The latest acquisition in the website world came earlier this month when Automattic bought Parse.ly. This will give Automattic more direct access to publishing data and e-commerce insights.

Benchmark Bytes: SMBs Buying Fintech are All About Bundling

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Amazon Extends Its Long-Tail Reach

Amazon rarely does anything quietly, even when it wants to. But it managed to do so with last month’s under-the-radar acquisition of SMB eCommerce enabler Selz. We examine.

Mono Solutions Announces Henrik Stampe as CEO

Mono Solutions today announced that Henrik Stampe will be appointed to the role of CEO, effective immediately. This follows the recent departure of CEO Louise

Endurance Acquires Web.com, Renames as Newfold Digital

Clearlake Capital today announced the completion of its $3 billion acquisition of Endurance International. It will also partner with Siris Capital to form Newfold Digital, a rollup that combines the products of Endurance and Web.com.

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