GroundTruth today announced the full rollout of its OTT/CTV ad targeting and attribution technology. This is powered by GroundTruth’s geo-contextual and audience targeting tech, but extends it to consumers’ living rooms.
What’s the latest from Snap Maps? It recently announced a structural enhancement known as “layers.” Think of this as different data sets in the map that you can toggle on and off (food, events, etc.) depending on your interests.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
SMB sales & operational platform GoSite today announced a slate of executive hires, including talent from Amazon, Paypal, and GoDaddy. This level of perspective is hoped to advance GoSite’s product and ongoing market penetration in the SMB sector.
As we continue to digest and break down the takeaways from Google I/O, one area that saw notable updates is Google Maps. Being central to local commerce, mapping impact the ongoing evolution of SMB marketing. We examine the latest.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Newfold Digital now officially launches and flips on the open-for-business sign. As part of this moment, it’s also taking the chance to roll out new branding through an employee-created logo. We examine its strategic positioning.
Foursquare today announced the acquisition of Unfolded for an undisclosed sum. This continues Foursquare’s assembly of its location intelligence platform, as well as ongoing M&A
During yesterday’s Google I/O keynote, a notable announcement was hidden in the procession of software and gadgetry news. Google is partnering with Shopify to integrate product listings of its many merchants. We examine drivers and strategic implications.
The recent launch of iOS 14.5 dropped the gauntlet on mobile data collection. That includes more in-app notifications to explicate data tracking, and to offer opt-outs. What’s the impact so far? We examine the evidence.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
TikTok just passed a considerable milestone: unseating the mighty Instagram. It has pulled ahead in Gen-Z users in the U.S. It’s also on pace to catch up to Snapchat on the same measure by 2025. We examine strategic implications.
One of the more notable trends of 2021 that we’ve been tracking is what we call the “great eCommerce rollup.” This reflects the emerging business model to buy up disparate third-party Amazon marketplace sellers. We roundup the latest happenings in this emerging area.
Yelp today rolled out a series of new features to help SMBs refine their presence and ads on the platform. The idea is to give SMBs more granular local presence management, and more options to control their exposure.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
There’s a certain feeling in the air that the world is recovering. To validate that, Kabbage’s Small Business Recovery Report surveyed 550 SMBs on various recovery criteria. Things are looking good in the aggregate, and we break down the results.
Following Part I of this series, we move on to Amazon One, the company’s palm-reading technology to streamline the retail POS. Beyond its surface-level dynamics, how does this play into Amazon’s broader retail tech play?
In iOS 14.5, Apple sends users notifications about apps that are tracking them. Moreover, it offers a quick and easy way to opt-out of tracking, which otherwise lingers in the background unnoticed. What will be the impact?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
The latest company to join the conversational commerce trend is Reputation (formerly Reputation.com). It launched a new feature this week that makes it easier for its business customers to directly communicate with their customers on various platforms.
