Author Archive

E-Commerce Roundup: Shopify, Pinterest & Mailchimp

E-commerce continues to show strong momentum. Even as the world re-opens to retail and other IRL activity, there are several signs that 2020’s e-commerce inflections could sustain into the post-Covid era. We round up the latest evidence.

Video: Apple’s App Transparency Escalates

Apple’s latest privacy move is in-app notifications in iOS 14.5 to inform users about what’s being tracked and let them easily opt out. As part of the rollout, Apple released a new video which we examine for Localogy Insider readers.

Amazon’s Next Trojan Horse, Part I: Salons

Amazon this week announced that it’s opening a tech-fueled salon. It will serve as a test-bed for Amazon’s “Point and Learn,” technology and other digital integrations that could be key pieces in its broader “retail as a service” play.

SMB SaaS Veteran Gail Goodman Joins Jobber’s Board of Directors

SMB-focused home services startup Jobber registered a win today by announcing that SMB SaaS veteran Gail Goodman will join its board of directors. This brings notable experience and perspective to Jobber, given Goodman’s rap sheet of leadership roles at Constant Contact, MindBody, Hubspot and Shopify. 

Google: Local Shopping Has Transformed Forever

Google is out with new data that helps clarify what the local shopping future could look like. This is done through the lens of the consumer shopping behavior that it has tracked over the past several months. We examine.

Benchmark Bytes: How do SMBs View Cryptocurrency?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Speculating About SPACs

What is a SPAC, and why are they so hot? We tackle these questions and break down the drivers and dynamics for SPACs in the latest financial roundtable. We have the video and takeaways for Localogy Insider readers.

Localogy and Soci Quantify Local Marketing Benchmarks

Localogy and Soci today released the third-annual Localized Marketing Benchmark Report (LMBR). It quantifies localized marketing success by calculating scores for 276 multi-location businesses and an overall benchmark.

Can Dynascore Democratize SMB Video?

Yext Co-founder and CEO Howard Lerman last week launched Dynascore to automate some of the tricky A/V sync aspects of video production. What will this mean for SMBs?

Nuance Accelerates Microsoft’s Voice & AI Efforts

Nuance helps Microsoft advance its voice and AI efforts, and gives it a more substantial foothold in healthcare. In both cases, it’s about accelerating Microsoft’s ambitions which often requires buying rather than building. 

NextNav and Gimble Team Up for 3D Location Data

Gimbal has partnered with NextNav to incorporate its signature Z-axis location data. This will give Gimbal’s brand and retail customers a better understanding of their customers’ movement patterns. We examine.

Amazon Passes 10% of U.S. Digital Ad Spend

Look out Google and Facebook… Amazon has its eyes on your lunch. Amazon continues to pose a threat as a “duopoly” killer, the latest evidence coming from its 10 percent of U.S. digital ad spend. We examine.

Will Contactless Payment Inflections Sustain?

One logical beneficiary of a pandemic-saddled year has been mobile payments. That cuts in two ways, as mobile payments piggyback on broader inflections in eCommerce, and as in-store shoppers are wary of touching things. We examine the latest evidence.

Video: What and Who are Driving Newfold Digital?

One of the biggest events in the website world over the past year was the formation of Newfold Digital. After covering the news last month, we’re going one level deeper with our video panel of M&A experts.

Google Live View

Google Maps Gets More Intelligent and Visual

Google today announced a slew of updates to Google Maps, including more AI, AR and visual features. These could unlock new use cases such as way-finding in malls and airports.  

Benchmark Bytes: What Online Meeting Tools Do SMBs Use?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

GoDaddy Goes Deeper with Instagram

GoDaddy just made it easier to manage Instagram campaigns. Its direct integration lets SMBs post directly to Instagram from their GoDaddy dashboard — engendering one-stop convenience. 

Amazon: The New King of Apparel Sales

We continue to see signals for e-commerce’s rise. The latest milestone is that Amazon has unseated Walmart as the leading U.S. retailer for apparel sales. This has key implications for large and small businesses.  

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