A high-stakes segment of local marketing is occupied by multi-location (MULO) brands. Indeed, they have their own set of dynamics, given the need to raise
It’s time to show rather than tell. To wrap up a full day of insights from the Place 2023 stage, we dive into case studies.
Microsoft was one of the first players out of the gate in the current wave of generative and conversational AI. This includes flavors of both
AI continues to find new areas of applicability. One fitting integration still in early stages is AI which assists and automates marketing for local businesses.
As AI continues to reach into all aspects of digital media & marketing, it requires a map. As that map is still being written, some
When examining localized marketing options, events are rarely mentioned. But they can be a powerful vessel for brand messaging, whether national brands or local SMBs.
Every conference in the local search and commerce worlds in recent history has featured sessions on location data, listings, and SEO strategies. But that’s not
For a mature technology, mapping continues to demonstrate early-stage-like innovation cycles and feature rollouts. This is partly due to the healthy competition between Apple and
In the age of privacy reform, marketers continue to find opportunities in alternate media channels. Near the top of that list are retail media networks
The era of one-to-one marketing is over says Place program chair Dan Hight. In the age of privacy reform, the game has changed and so
How we pay for things is a key link in the digital marketing and attribution chain. This factor gains even greater weight amidst all the
eCommerce is perhaps the most fitting venue for AI. The latest comes from Amazon and Google, which both launched features in the last week that automate the production of professional product images for eCommerce.
Online mapping continues to see a barrage of new feature updates. The latest in this feature arms race comes to us from Google. It announced a wide range of functional upgrades across the board. We examine the list.
Google has taken immersive shopping to the next step. Its new AR Beauty ads simulate what lipstick, eyeshadow, and foundation shades look like on users’ faces before they buy.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Hibu has announced that it will add Amazon ads to its SMB-focused digital marketing bundle. The partnership specifically involves Amazon’s Sponsored Display ads, which are targeted to high-intent and contextually-relevant Amazon shoppers.
Yelp has announced expanded use of neural networks for a variety of core features across the site. Those include search results, ad matching, Yelp Waitlist and photo classification. We examine drivers & dynamics.
Klarna is now part of the gradually thickening visual search competitive field. This has implications for Klarna and its business evolution, as well as the visual search subsector. We examine drivers & dynamics.
merging SaaS player Growthware has announced that it appointed seasoned software exec Luis Baptista-Coelho to its board of directors.
The glacial collision of AI and local commerce continues. The latest comes from Block. The ever-expanding financial services player this week announced a barrage of new generative AI capabilities that span its suite.
