Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership.

ReachLocal CEO Sharon Rowlands Joins LSA Board of Directors (February 25, 2015)
LSA Insider: “Today LSA announced the addition of Sharon Rowlands, CEO of ReachLocal, to the board of directors.  Sharon joins representatives from Google, Microsoft and Starcom MediaVest Group as the latest additions to the board . . . Sharon brings more than 20 years of experience leading multi-billion dollar companies serving small and medium-sized businesses, financial markets and enterprise customers. As the leader of ReachLocal, she offers unique insight into the digital marketing activities of local businesses big and small.”

LSA Members in the Business of Local: CallRail (February 25, 2015)
LSA Insider: “CallRail, based in Atlanta, GA, provides call tracking and analytics services to more than 15,000 businesses and marketing agencies in the United States and Canada. CallRail’s easy-to-use cloud platform helps business owners discover which marketing campaigns and search keywords are driving valuable phone calls. Businesses use the call analytics to optimize advertising campaigns, increase sales, and improve customer satisfaction.”

engage:BDR, Neustar Extend Offline Data To Online Ad Targeting (February 24, 2015)
MediaPost: “engage:BDR has formed a partnership with Neustar that will allow advertisers to reach 97.2% of adult American Internet users by targeting advertising more accurately through offline data, connecting audience data pools through a real-time bidding programmatic platform. The deal gives the companies access to about 16,000 consumer attributes and profiles. Verified offline data from hundreds of sources identify and segment consumers by brand preferences, product affinities, psychographic variables and demographic data including data across key categories like apparel, computers and electronics, dining, financial services, grocery, lifestyles, media consumption habits and mobile device ownership.”

Local Search Provider YP Offers All-Inclusive PPC Search Product For SMBs (February 24, 2015)
Search Engine Land: “Local search provider YP has launched a one-stop-shop local PPC solution targeting small and medium businesses. It combines YP’s own PPC-search inventory with paid-search ads on Google, Yahoo and Bing. The company has been a Google AdWords Premier SMB Partner for years, as well as a Yahoo Bing Network Strategic Ambassador. Now it’s adding its own PPC search inventory to reach consumers across its local search network. The same campaign can run across sites/engines. YP argues that its users are more valuable because they’re typically closer to buying decisions.”

LocalVox and The Berry Company Invite Local Businesses to Enter the Second Annual “Next Big SMB” Marketing Makeover Contest (February 24, 2015)
Press Release: “Online marketing experts, LocalVox and The Berry Company today announced an opportunity for small businesses to win nearly $50,000 in local online marketing through its second annual ‘Next Big SMB’ contest. The leaders in online marketing and local lead generation, LocalVox and Berry, will award one national grand prize winner with a package valued at $15,000, as well as twenty additional finalist packages, valued at $1,800 per winner . . . By entering the ‘Next Big SMB’ contest, businesses will be eligible to receive a full suite of local online marketing solutions.”

Acxiom Merges AOS, LiveRamp Go; Launches New Data ‘On-Boarding’ Tech (February 24, 2015)
MediaPost: “Acxiom, a data management platform (DMP), on Tuesday announced the launch of LiveRamp Connect, the company’s revamped data ‘on-boarding’ solution that combines the best bits of Acxiom’s AOS (Audience Operating System) and LiveRamp’s Go ad tech connections. The move comes nearly one year after Acxiom acquired LiveRamp for $310 million. At the time of the acquisition, Acxiom was integrated with about 30 marketing platform. The new ‘LiveRamp Connect’ solution boasts integration with over 130 marketing platforms.”