Place 2023: Indoor Screens and the Customer Journey
In the age of privacy reform, marketers continue to find opportunities in alternate media channels. Near the top of that list are retail media networks and digital signage. These create ad inventory and customer engagement opportunities in places that were previously untapped. What’s the current state of the art and trajectory? Key Takeaways Digital signage […]
Place 2023: Unique New Approaches to Contextual Advertising
The era of one-to-one marketing is over says Place program chair Dan Hight. In the age of privacy reform, the game has changed and so have marketing strategies. Vericast is at the center of that storm, developing data strategies that align with the current environment. How will it navigate all that change? Key Takeaways Vericast […]
Place 2023: Powerful Insights From Payment Data
How we pay for things is a key link in the digital marketing and attribution chain. This factor gains even greater weight amidst all the privacy reform, such as the death of the third-party cookie and other measures. How does MasterCard view its role and its opportunity in this environment? Key Takeaways Mastercard currently issues […]