“If you’re under 30 years old, you’ve probably…never paid for a subscription to a news-based product.”
In E44 of Localogy’s This Week in Local podcast, Localogy senior analyst Mike Boland talks about the evolution of a major newspaper company in the digital media age with Brandon Grosvenor, Chief Revenue Officer of Torstar Corporation, the parent company of the Toronto Star, Canada’s largest daily paid newspaper, as well as multiple digital properties including Homefinder.ca and Save.ca.
The conversation covers a lot of ground, from the arc of transformation in Yellow Pages (Brandon is a former Yellow Pages national sales exec) to the ability of a company like Torstar with traditional media roots to thrive in a Google and Meta-driven world.
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