SMB SaaS Use and Purchase Trends, February 2020


SMB SaaS Use and Purchase Trends, February 2020

The first set of data from Localogy’s 2020 Modern Commerce Monitor explores the continued adoption and expansion of SMB SaaS products and services. Since 2017 SMB SaaS use has increased over 200 percent. How and in what categories does this SMB spending area continue to evolve? This report dives in.

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Date: February 2020

Length: 27 Pages

Composition: Charts and analysis (responses and trends from January and February 2020)

Charts included:

Technology adoption trends: U.S. current and future adoption rates, areas, churn, satisfaction, types of services used

Online service and tools: Time spent, benefits, use

Purchase trends: How and when SMBs purchase, pricing, freemiums, purchase experience, channels used to purchase, preferred providers and number of providers

Additional tech trends: business owner retirement, cryptocurrency usage, ecommerce, GMB (Google My Business) use and performance, scheduling and appointment tools, types of services used