60+ expert predictions from around the local marketing ecosystem

With the rise in 2017 of voice search, virtual assistants, AI and location intelligence, it’s clear we’re entering a period of accelerating change.

At the end of 2017 we asked publishers, marketing technology providers, agencies and advertisers to tell us what they expect in 2018 for location-based marketing and media.
This document captures those predictions. We hope these ideas and insights will stimulate thinking and conversation. Which predictions do you agree with? Which ones are off the mark?