How location & business category impact digital media usage for local discovery

Which media channels are most trusted? Which are used when consumers are ready to buy and how does that change by business category or city? These are questions explored in our 2018 Local Media Tracking Study, which surveyed more than 8,000 U.S. adults over the course of 2017.

The annual study seeks to discover how consumers find and engage with local businesses. For marketers and agencies of all sizes, understanding these behaviors is critical. The study looks at search, websites, ratings/reviews, social networks, online videos, mobile apps, deals and directory sites.

The 2018 Digital Consumer Report offers a high-level overview and summary of the study’s findings, broken out by medium, location and vertical.