SMB Martech need new go-to-market strategies as tech adoption increases

Not all SMBs are embracing the cloud and it appears that the shift to the cloud is generational. As baby boomers retire, sell or transfer their businesses to heirs, millennials and Gen Y will have a completely different approach to running a business.

This tech-savvy, digital native generation will want powerful tools for their business, and they will want them on their phones and in the cloud. Additionally, they will want to buy packages of solutions—integrated and with bundled pricing advantages.

The implications of this shift for those selling digital marketing services to SMBs are profound. This paper will help you see the coming shift, what it means, and how to position your business as a technology-first, cloud-based, full-stack provider of marketing and operations software to SMBs.

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