Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership.
SMG Launches Addressable TV Measurement Tool (April 1, 2015)
MediaPost: “Starcom MediaVest Group on Tuesday announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad exposure to brand location visits. SMG launched the new measurement tool in partnership with PlaceIQ and Acxiom. The addressable TV component adds to the SMG Maps platform that the Publicis Groupe agency launched last year. SMG Maps is a location analytics platform. In short, SMG Maps TV pairs location-based data with TV viewing data to measure the impact that addressable TV ads have on physical visits.”
bieMEDIA Brings Video Services to Local Businesses (April 1, 2015)
LSA Insider: “bieMEDIA is a provider of online video marketing content for over 25 years . . . ‘Often times local businesses may not believe they can afford a high value, high quality video due to production costs. We work closely with distribution partners to create services that are scalable in mass to bring down individual costs so a local business is getting the same advantage as big business.’”
Dex Media and Yext Sign Agreement to Expand Small Business Internet Marketing Offerings’ (March 30, 2015)
Press Release: “Dex Media, Inc. and Yext extended and expanded their five-year-old agreement to help small and medium-sized businesses enhance their Internet presence. Partners since 2010, Yext and Dex Media’s strong relationship has resulted in the development of unique products benefitting entrepreneurial businesses across America . . . For example, Yext built the custom Reputation Monitoring feature for Dex in 2010, which became Review Monitoring, a core part of Yext’s Digital Presence Management software. Review Monitoring allows small businesses to easily keep track of the reviews coming to their listings from one place.”
ZenithOptimedia, NinthDecimal Take a Crack at Offline Attribution (March 30, 2015)
Street Fight: “A partnership announced this morning between ZenithOptimedia and NinthDecimal plans to bring a new standard of omni-channel measurement and audience insights to ZenithOptimedia clients. By going beyond traditional metrics, such as ad engagement and click-through rates, the partnership looks to enable marketers to understand actual conversions at the point of purchase — such as incremental lift in store visits. Using the platform, ZenithOptimedia clients will be able to connect mobile, online and offline data to gain deeper insights into their audience as a powerful, strategic media-planning tool.”
Neustar Integrates Nielsen’s Digital Ad Rating Data Into Platform (March 26, 2015)
MediaPost: “Neustar this week announced it has partnered with Nielsen to integrate Nielsen’s Digital Ad Ratings data — formerly known as Online Campaign Ratings (OCR) — into its marketing platform. Neustar has also integrated Nielsen viewability data into its platform. The integration beefs up Neustar’s pool of audience data, which it claims will allow marketers to more accurately reach their intended targets. The deal also gives Neustar a layer of third-party data it can use to validate whether certain audiences were reached.”
