LSA Members in the News 2/16/15: YP, xAd, ReachLocal
Here is a roundup of the articles featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us. If you’re not a member, click here to learn more about LSA Membership. YP Launches Celebrity Anchored Campaign #MakeEveryDayLocal (February 19, 2015) […]
LSA Insight: Home Buyers Store in April, Move in June
In advertising, timing and seasonality often significantly impact campaign performance. For example, house hunting traditionally peaks in summer months, which affects the many secondary industries that benefit from real estate sales. Those categories also tend to see more consumer activity around the buying and selling of homes. As the chart above illustrates, mobile display ad […]