Bob Zink
Twitter, Facebook, Edward Jones, PlaceIQ & 62 Others Join LSA in 2017
For each of the last four years we have welcomed more new members than the year previous, at numbers we hadn’t seen in recent history.
Philips, GoDaddy, Entravision, Waze, Scripps & 43 Others Join LSA in 2016
We had another great year in 2016 adding to the list of LSA Members and welcomed some great companies into the Association. In total, we welcomed
LSA Launches Digital Marketer Certification Program
In today’s crowded and complex digital marketing environment, how does our industry regain the trust of small business owners frustrated by negative experiences with marketers
Former Federal Reserve Economist to Discuss “Imagination Age” at LSA17
The 2017 LSA Conference in San Diego (February 27 – March 1, 2017) will offer a mix of practical sessions and forward-looking discussions that explore the
10 Lessons Learned about Digital Co-op Advertising
More and more brands are putting co-op advertising funds toward digital media. We’ve been watching this activity for the last few years and just last
A Different Take on hibu & Yellow Pages: Response to WSJ Article
On Friday the Wall Street Journal published an article that broadly characterized local search and directory company hibu and the yellow pages industry more generally
Why LSA Acquired Ad-Builder (Recas, Creative Outlet)
Co-op advertising is a large and underutilized source of marketing funds for local retailers and dealers, provided by brands and manufacturers to promote their products
New LSA Programs & Services Designed to Meet Needs of Independent Agencies
The local marketing and advertising space is made up of several major groups: advertisers (enterprises and SMBs), publishers (print and digital), technology providers and agencies.
Brandify CEO Manish Patel Joins LSA Board of Directors
At the LSA16 conference in San Francisco, and in our press release on Tuesday, we announced that Manish Patel, CEO of Brandify, has joined the
ReachLocal Updates Sales Approach, Seeing Positive Results
This past week, our Board of Directors kicked off the New Year by approving LSA’s 2016 goals at the offices of ReachLocal in Plano, Texas
Yahoo, U-Haul, HomeAdvisor, Moz and 40 Others Join LSA in 2015
We had another great year diversifying LSA Membership and brought some great companies under the LSA umbrella. In total, we welcomed 44 members to the
Small Business Saturday & the State of SMB Marketing
According to the Bureau of Labor Statistics, over the past 15 years SMBs have been responsible for more than 60% of all job growth in the
Here’s Why Billions of Co-Op Ad Dollars Go Unused Each Year
Co-op advertising is an agreement between a manufacturer and a retailer to share advertising costs, while creating brand name awareness. According to a new study
#FFVideo15 Keynote: Exploring the Most Successful YouTube Content
Understanding what makes video content successful is critical for any media organization that is looking to develop an online video strategy. With 300 hours of