Meta, formerly known as Facebook, is making waves in the adtech industry with its latest venture into artificial intelligence for advertising. The company is introducing
The concept of digital loyalty and connected rewards gained popularity nearly a decade ago, but companies like Mobivity are still finding ways to innovate. The
Need more proof that generative AI is taking over the martech space? The latest evidence comes from Bloomreach, an e-commerce platform that works with national
Chatmeter is delivering on customer demand for more artificial intelligence capabilities by beefing up its artificial intelligence and natural language processing-powered sentiment analysis tool, Pulse,
It was bound to happen. Mailchimp released a GPT-powered tool to help businesses write better marketing emails this week, following in the footsteps of Cidewalk,
Apple Pay Later, Apple’s new buy now, pay later (BNPL) service, launched in the U.S. this week, marking the company’s first major foray into the
Just two weeks after telling Street Fight that retail media “needs a rebellion” and imploring retailers to “seize control of their platforms,” Kevel CEO James
The barrage of notifications and alerts coming at local business marketers is relentless. Streams of data updates flood inboxes and lead to constant pings and
Sadness. Happiness. Joy. According to a new analysis by Kantar, a data and analytics company, digital ads that evoke motion — any emotion — were
In a nod to the important role ChatGPT could soon play in the local marketer’s tech stack, the commerce experience cloud Bloomreach is expanding its
Small and mid-size businesses (SMBs) that sell products on Amazon are paying more for the privilege — and possibly getting a lot less in return.
Not every vertical within the tech industry is struggling. Local marketing will have a banner year in 2023, with the number of SaaS platforms expanding
Small and mid-size businesses have long been one of the most important demographics for SurveyMonkey, the popular online survey creation tool. SMBs regularly use the
It’s a new year, but the pressures facing small businesses aren’t letting up. According to a new survey by the National Federation of Independent Business
Inflation is leading more consumers to seek out cashback incentive programs as a way to save money while shopping at their favorite retailers, but with
In kitchens all across the country, families gathered this year to celebrate the holidays and discuss the one topic on everyone’s minds: ChatGPT. The AI
Private SaaS, also known as on-premises SaaS or private cloud SaaS, is a type of software-as-a-service model that offers companies a way to host and
The restaurant technology provider Lunchbox is launching an online community for restaurant operators, executives, and marketers — and it’s leaning on Slack to make it
Meta’s not letting TikTok get all the glory. Fresh off TikTok’s successful #ShopSmall initiative, done in collaboration with American Express, Meta is now launching its
As companies work harder to harness the right data sets and analyze information to make smarter business decisions, the market for SaaS-based business intelligence tools
