Localogy 2022 – Get Out the Map: Finding the ROI of Local SEO
SEO is sort of a black box, but enough smart people have reverse-engineered Google’s algorithm with enough trial & error, that it’s become somewhat of a science. But how do we translate that to a roofer or local car dealer? Ansira’s Colleen Harris breaks it down for us. Key Takeaways Here are a few key […]
Localogy 2022 – Customer Journeys: From Search to Decisions
Though search is the go-to standard for finding things online, it may be misaligned with the way that humans think and behave. This concept is behind more natural-language search and artificial intelligence such as voice search. How can search be better aligned with human cognition? Yext’s Christian Ward broke it down for us at Localogy […]
Localogy 2022 – Navigating the Continued Financial Challenges Wrought by the Pandemic
Though tech conferences are often dominated by innovative startups and their strategic discussions, it’s rarer to hear directly from end-users and buyers of that tech. We got that rare treat today at Localogy 2022 with two real-life businesses that broke down the marketing tactics they practice. Key Takeaways Here are a few key messages or […]
Localogy 2022 – Leadership Roundtable
It’s quite an understatement to say the last couple of years have been difficult for those leading organizations. This was true from hospitals to schools to software companies. Between the pandemic, the great resignation, the massive small business pivot to new technologies, and volatility in software valuations, leaders have a lot on their plates. So […]
Localogy 2022 – Succeeding in Digital Sales Transformation at a Local Level
Turning an old-line radio sales force into multi-product sellers is a big task. But it’s a critical one for iHeartMedia. In addition to radio, iHeart is big in podcasting, streaming, events, and more. Localogy’s Dan Height interviewed iHeartMedia’s EVP Digital Jonathan Faulkner on how he’s helping to steer the company’s 1,600 sellers into becoming effective […]
Localogy 2022 – The Not-Talked-About Secret to Hypergrowth
Hypergrowth is the holy grail. But beyond aspiration, how is it achieved in realistic ways (considering the need to eat and sleep)? ActiveCampaign’s Maria Pergolino takes a customer experience angle to answer the question. Key Takeaways Here are a few key messages or insights that we gleaned from this session. People see growth, especially in […]
Localogy 2022 – Websites: Building Today for Tomorrow’s Experience
Websites are the standard unit of the internet. But though mature, they continue to evolve – not just the underlying capability itself but impactful external factors such as Google’s ranking factors. What’s the state of the union. Duda’s Russ Jeffrey broke it down for us. Key Takeaways Here are a few key messages or insights […]