Working with Imperial College London, Foursquare found that people aged 20-49 are the most likely to contribute to the virus transmission. This could be a useful finding for the moving-target of epidemiological consensus and public policy.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Okta aggregates its internal data to show which SaaS platforms are getting the most annual logins. Who came out on top and why? We dive into the data and strategic implications.
Gowalla has been reborn. Some may remember it as the late 2000’s local check-in app that mostly played second-fiddle to Foursquare. Now it’s back for more SoLoMo action with $4 million in seed funding and an AR-based product model.
PlaceIQ will acquire Skyhook’s Geospatial Insights business, allowing it to better pinpoint device location. This will sharpen PlaceIQ’s ability to serve ads based on location, and track post-exposure foot traffic to attribute campaign effectiveness.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
The latest sign of TikTok’s ascent is massive year-over-year growth in average time spent per month — 325 percent according to App Annie. We examine the strategic implications for marketers large and small.
Mealco just raised $7 million in seed funding to streamline the process of starting a restaurant. Instead of establishing a location, staff, supply chain and other headaches, it does all of that as a platform. Call it restaurant-as-a-service.
One question that’s long loomed over the world of SMB marketing is how mobile apps play in. Is it advantageous for SMBs to have their own apps? We examine the latest survey data to see what SMBs are launching apps… and why.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
3D mapping was accelerated last week with a new developer tool from Here Technologies. It provides 3D mapping data for 75 cities for developers to overlay various data, such as places. Will this jumpstart new local search apps?
Yext announced today that its Answers product will now be more accessible by local businesses. The company will accomplish this by extending Answers to select companies in its Channel Partner Program. We examine.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Home services startup Jobber raised $60 million in new funding this week. What does this say about the market opportunity for digital transformation in home services? And how has this shifted in the current environment?
MailChimp has announced it will acquire messaging startup Chatitive for an undisclosed amount. The company helps businesses communicate with their customers via messaging and will correspondingly help MailChimp diversify its SMB offerings.
The latest signal for Snap’s social mapping ambitions came this week with the acquisition of location data platform StreetCred. Mostly an “acquihire,” the deal will bring four members StreetCred team to Snap, where they’ll work on strengthening its geo-data backbone.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
One promising category of productivity and communications software is what we call “office as a service.” As enterprises continue to formalize systems for post-covid “hybrid” remote work, OaaS will come out of the woodwork to meet the moment.
It turns out that millennials aren’t as receptive to email marketing as other age groups. This could be concerning for the email marketing world, given that millennials continue to gain influence and purchasing power as they phase into adulthood.
If eCommerce continues to siphon off a large portion of retail spending in a post-Covid world, can physical stores can reposition themselves in that value chain? Can they become brand experience hubs? We examine
