Author Archive

Amazon Taps SMBs for Last-Mile Delivery

Amazon’s latest move is to tap small businesses as last-mile delivery resources. The idea is that local salons and coffee shops can make some extra scratch by delivering packages for Amazon.

Chatmeter Rethinks Customer Surveys

Chatmeter has launched a new product to inform and empower local businesses with better customer knowledge. Known as Surveys, it lets businesses create their own surveys and gain access to customer insights to guide business decisions.

Office workers and laptop

What SaaS Functions are SMBs Drawn to?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Snapchat+

Snapchat+ Reaches 4 Million Paid Subscribers

The latest Snapchat+ milestone is that it has reached 4 million paid users. That’s up from 3 million in April, 2 million in February and 1 million in August – indicating not only healthy user growth but accelerated adoption.

Google Puts Lens Front & Center

Google has taken the latest step in its ongoing efforts to make visual search a thing. It’s integrating Google Lens deeper into iOS via the Chrome browser. We examine drivers & dynamics

Gannett: ‘Why We’re Suing Google’

The media and tech worlds collided yet again this week when it was revealed that publishing giant Gannett has filed a suit against Google, alleging monopoly practices. We examine ins and outs.

Niantic Goes Deeper into Location Marketing

Niantic continues to push the ball forward for immersive location-based advertising. Its latest move is Rewarded AR ads, which immerses players in branded content in the world around them during gameplay. 

TikTok Extends a Helping Hand to SMBs

TikTok has launched a new hub for agencies and SMBs, mean to be an educational resource for their ongoing TikTok endeavors. Known as the TikTok Agency Hub, it includes case studies, best practices, and guides to becoming more TikTok-savvy.

How Many Apps Do SMBs Use?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Adobe Begins Rolling out Firefly to Enterprises

Adobe has announced that it’s beginning to roll out Firefly to enterprise users. It was previously launched as a standalone tool for creative pros to generate AI-fueled visual assets. But its magic will be in Creative Cloud integrations

Google AI Integrations: The Hits Keep Coming

After initially getting lots of grief for being late to the generative AI party – despite years of research and positioning around AI in general – Google has sprung back with rapid-fire rollouts. We examine the latest shopping and travel updates.

How Many SMBs Use SaaS Mobile Apps?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Scorpion and Thumbtack Uplevel Home Services

SMB-focused martech innovator Scorpion has announced a partnership with Thumbtack which will integrate the latter’s home services pro channel into the former’s lead optimization platform.

Apple Vision Pro: Cutting Through the Clutter

As you’ve likely heard, Apple on Monday released its much-anticipated mixed-reality headset. Without having tried the Apple Vision Pro ourselves, we’ll keep our reactions at

How to Do Popups Right: Q&A with Duda

One area of digital marketing is popup marketing. Because this art lies within the domain of websites, it’s become part of the bundle from top website builders. One exemplar is Duda. We distill insights from co-founder & CEO Itai Sadan.

Basis Technologies Uses CRM Data to Engage Customers Across Any Device

How Many SMBs Use SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Wix Brings eCommerce to Canadian SMBs

No-code website builder Wix has announced an alliance with Moneris to power online shops for Canadian SMBs. Together, they can offer a holistic set of services for setting up eCommerce with minimal friction.

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