To What Degree Do SMBs Adopt Digital Marketing Software?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Ep. 11 Examines BigTech’s Old Shiny New Thing — Subscriptions
Episode 11 of Localogy’s “This Week in Local” takes on another big issue on the minds of Localogy analysts Mike Boland and Charles Laughlin. This episode’s sole topic involves BigTech’s quest for revenue diversification via new subscription products. A key subtext of this discussion is that having a single source of revenue, however lucrative, is […]
How to Launch a Small Business Website at Lightspeed
So, you’ve recently established a small business and the first time business owner knows they need a website. But where do you start, and how do you move quickly to make the most of the opportunity in front of you? They say you must walk before you can run, but your competitors seem to be […]