L23: Social Media Marketing — The Brand Experience
Brands struggle with doing social media marketing well at the local level. This morning at L23, BrandMuscle’s Paula Carren spoke with US Cellular’s Sergio Apodaca about some best practices his company follows to make social media more effective for his employer’s brand. And as Apodaca notes, US Cellular has a bigger challenge than most, given […]
L23: AI From Theory to Reality
Among the big five tech giants, Microsoft has been most active in leaning into all the recent AI excitement. This has been an opportunity to gain market share for Bing, among other things. What is the company doing and thinking behind the scenes? We hear directly from the source… Key Takeaways Here are a few […]
L23: Local SEO Trends
Trends come and go in local media, advertising, and commerce… but local search continues to be a foundational aspect of SMB marketing. By association, SEO continues to be a strategic imperative. What’s newest in the art of local SEO, and what are the latest ranking factors to consider? Key Takeaways Here are a few key […]
L23: Generative AI and the Future of Local Search
Before all the current excitement around generative and conversational AI, Yext CDO Christian Ward spent the last few Localogy Summit keynotes talking about a new tool called DALL-E that no one had yet heard of. Now he’s back in the midst of the AI boom to break down its impact on local search. Key Takeaways […]
L23: Where Private Equity Gets It Right
Today at L23 a diverse panel assembled to share their experiences as leaders at companies that were acquired by private equity firms. These stories stood in contrast with private equity’s slash-and-burn image. Sharing the stage was Cynthia Sener, who is the President of Go to Market at Chatmeter. In July 2019, Chatmeter took an undisclosed […]
L23: Meet the New SMB
This morning we kicked off L23 with a panel discussion featuring leaders from two brands closely associated with the pulse of local and small businesses — Yelp and Thryv. We asked leaders from these two brands how they view the recent evolution of SMBs and their use of technology. This panel, featuring Yelp’s Chad Richard […]