Mike Boland, Author at Localogy https://www.localogy.com/author/michaelboland/ www.localogy.com Wed, 15 Nov 2023 17:13:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.4 https://www.localogy.com/wp-content/uploads/2019/10/cropped-Favicon-32x32.png Mike Boland, Author at Localogy https://www.localogy.com/author/michaelboland/ 32 32 Place 2023: Multi-Location Trends Every Marketer Should Know https://www.localogy.com/2023/11/place-2023-multi-location-trends-every-marketer-should-know/ Wed, 15 Nov 2023 17:00:00 +0000 https://www.localogy.com/?p=41649 A high-stakes segment of local marketing is occupied by multi-location (MULO) brands. Indeed, they have their own set of dynamics, given the need to raise their marketing game across thousands of zip codes. We’re talking about everything from social strategies to SEO. What’s a MULO marketer to do? Key Takeaways Here are a few key […]

The post Place 2023: Multi-Location Trends Every Marketer Should Know appeared first on Localogy.

]]> Place 2023: Measuring the Digital Divide https://www.localogy.com/2023/11/place-2023-measuring-the-digital-divide/ Tue, 14 Nov 2023 18:27:49 +0000 https://www.localogy.com/?p=41665 It’s time to show rather than tell. To wrap up a full day of insights from the Place 2023 stage, we dive into case studies. How are “phygital” strategies playing out today? Adomi and Reveal Mobile walk us through it, with a focus on digital out-of-home advertising. Key Takeaways Digital out-of-home (DOOH) screens can create […]

The post Place 2023: Measuring the Digital Divide appeared first on Localogy.

]]> Place 2023: Search Redefined https://www.localogy.com/2023/11/place-2023-search-redefined/ Tue, 14 Nov 2023 00:09:07 +0000 https://www.localogy.com/?p=41663 Microsoft was one of the first players out of the gate in the current wave of generative and conversational AI. This includes flavors of both of these technologies integrated into Bing, Microsoft Office, and other products across the Microsoft suite. What are drivers and directions? Key Takeaways Technology is one of the biggest drivers of […]

The post Place 2023: Search Redefined appeared first on Localogy.

]]> Place 2023: AI Impacting Hyperlocal Marketing https://www.localogy.com/2023/11/place-2023-ai-impacting-hyperlocal-marketing/ Sat, 11 Nov 2023 01:18:41 +0000 https://www.localogy.com/?p=41664 AI continues to find new areas of applicability. One fitting integration still in early stages is AI which assists and automates marketing for local businesses. This addresses real pain points in everything from SEO to writing website copy.  Brandmuscle unpacks best practices. Key Takeaways In a survey conducted by Brandmuscle, marketing was shown as the […]

The post Place 2023: AI Impacting Hyperlocal Marketing appeared first on Localogy.

]]> Place 2023: How Does GenAI Transform the Digital Landscape? https://www.localogy.com/2023/11/place-2023-how-does-genai-transform-the-digital-landscape/ Thu, 09 Nov 2023 23:51:51 +0000 https://www.localogy.com/?p=41653 As AI continues to reach into all aspects of digital media & marketing, it requires a map. As that map is still being written, some folks understand the technology and its potential more than others. Yext CDO Christian Ward is one of them, and he gave us his latest mind-meld on stage at Place ’23 […]

The post Place 2023: How Does GenAI Transform the Digital Landscape? appeared first on Localogy.

]]> Place 2023: Fireside Chat with iHeartMedia https://www.localogy.com/2023/11/place-2023-fireside-chat-with-iheartmedia/ Thu, 09 Nov 2023 13:00:53 +0000 https://www.localogy.com/?p=41652 When examining localized marketing options, events are rarely mentioned. But they can be a powerful vessel for brand messaging, whether national brands or local SMBs. The localized personal touch that can be gained from events can be meaningful. iHeart Media tells us how. Key Takeaways Brands are increasingly seeing the value of marketing themselves at […]

The post Place 2023: Fireside Chat with iHeartMedia appeared first on Localogy.

]]> Place 2023: Generative AI Building Blocks https://www.localogy.com/2023/11/place-2023-generative-ai-building-blocks/ Wed, 08 Nov 2023 17:00:00 +0000 https://www.localogy.com/?p=41651 Every conference in the local search and commerce worlds in recent history has featured sessions on location data, listings, and SEO strategies. But that’s not to say it’s repetitive… there are always new ranking factors, devices, and user habits to consider. So what’s new this year? (spoiler: lots of AI). Key Takeaways Generative and conversational […]

The post Place 2023: Generative AI Building Blocks appeared first on Localogy.

]]> Place 2023: How to Map the Blur of Physical and Digital https://www.localogy.com/2023/11/place-2023-how-to-map-the-blur-of-physical-and-digital/ Wed, 08 Nov 2023 13:00:00 +0000 https://www.localogy.com/?p=41648 For a mature technology, mapping continues to demonstrate early-stage-like innovation cycles and feature rollouts. This is partly due to the healthy competition between Apple and Google for mapping market share. What’s driving these innovations? We get Google’s take. Key Takeaways Like its leading search market share, Google likewise leads in mapping usage. Google Maps has […]

The post Place 2023: How to Map the Blur of Physical and Digital appeared first on Localogy.

]]> Place 2023: Indoor Screens and the Customer Journey https://www.localogy.com/2023/11/place-2023-indoor-screens-and-the-customer-journey/ Tue, 07 Nov 2023 16:56:01 +0000 https://www.localogy.com/?p=41650 In the age of privacy reform, marketers continue to find opportunities in alternate media channels. Near the top of that list are retail media networks and digital signage. These create ad inventory and customer engagement opportunities in places that were previously untapped. What’s the current state of the art and trajectory? Key Takeaways Digital signage […]

The post Place 2023: Indoor Screens and the Customer Journey appeared first on Localogy.

]]> Place 2023: Unique New Approaches to Contextual Advertising https://www.localogy.com/2023/11/place-2023-unique-new-approaches-to-contextual-advertising/ Tue, 07 Nov 2023 15:48:31 +0000 https://www.localogy.com/?p=41647 The era of one-to-one marketing is over says Place program chair Dan Hight. In the age of privacy reform, the game has changed and so have marketing strategies. Vericast is at the center of that storm, developing data strategies that align with the current environment. How will it navigate all that change? Key Takeaways Vericast […]

The post Place 2023: Unique New Approaches to Contextual Advertising appeared first on Localogy.

]]> Place 2023: Powerful Insights From Payment Data https://www.localogy.com/2023/11/place-2023-powerful-insights-from-payment-data/ Tue, 07 Nov 2023 14:46:43 +0000 https://www.localogy.com/?p=41646 How we pay for things is a key link in the digital marketing and attribution chain. This factor gains even greater weight amidst all the privacy reform, such as the death of the third-party cookie and other measures. How does MasterCard view its role and its opportunity in this environment? Key Takeaways Mastercard currently issues […]

The post Place 2023: Powerful Insights From Payment Data appeared first on Localogy.

]]> Trendspotting: Google and Amazon Launch GenAI Product Images https://www.localogy.com/2023/11/google-and-amazon-launch-genai-product-images/ Fri, 03 Nov 2023 12:00:00 +0000 https://www.localogy.com/?p=41630 eCommerce is perhaps the most fitting venue for AI. The latest comes from Amazon and Google, which both launched features in the last week that automate the production of professional product images for eCommerce.

The post Trendspotting: Google and Amazon Launch GenAI Product Images appeared first on Localogy.

]]> Google Maps Ups the Ante, Again https://www.localogy.com/2023/11/google-maps-ups-the-ante-again/ Thu, 02 Nov 2023 04:16:04 +0000 https://www.localogy.com/?p=41621 Online mapping continues to see a barrage of new feature updates. The latest in this feature arms race comes to us from Google. It announced a wide range of functional upgrades across the board. We examine the list.

The post Google Maps Ups the Ante, Again appeared first on Localogy.

]]> Google Pretties Up its Immersive Ad Ambitions https://www.localogy.com/2023/10/google-pretties-up-its-immersive-ad-ambitions/ Tue, 31 Oct 2023 20:17:26 +0000 https://www.localogy.com/?p=41617 Google has taken immersive shopping to the next step. Its new AR Beauty ads simulate what lipstick, eyeshadow, and foundation shades look like on users' faces before they buy.

The post Google Pretties Up its Immersive Ad Ambitions appeared first on Localogy.

]]> Where Do SMBs Buy SaaS? https://www.localogy.com/2023/10/where-do-smbs-buy-saas/ Mon, 30 Oct 2023 23:51:41 +0000 https://www.localogy.com/?p=41615 Benchmark Bytes is a series that examines Localogy's original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

The post Where Do SMBs Buy SaaS? appeared first on Localogy.

]]> Hibu Adds Amazon to the SMB Marketing Mix https://www.localogy.com/2023/10/hibu-adds-amazon-to-the-smb-marketing-mix/ Thu, 26 Oct 2023 21:06:23 +0000 https://www.localogy.com/?p=41607 Hibu Adds Amazon to the SMB Marketing MixHibu has announced that it will add Amazon ads to its SMB-focused digital marketing bundle. The partnership specifically involves Amazon's Sponsored Display ads, which are targeted to high-intent and contextually-relevant Amazon shoppers.

The post Hibu Adds Amazon to the SMB Marketing Mix appeared first on Localogy.

]]> Yelp Expands Neural Networks Across the Board https://www.localogy.com/2023/10/yelp-expands-neural-networks-across-the-board/ Wed, 25 Oct 2023 20:17:53 +0000 https://www.localogy.com/?p=41605 Yelp has announced expanded use of neural networks for a variety of core features across the site. Those include search results, ad matching, Yelp Waitlist and photo classification. We examine drivers & dynamics.

The post Yelp Expands Neural Networks Across the Board appeared first on Localogy.

]]> Klarna Joins the Visual-Search Competitive Mix https://www.localogy.com/2023/10/klarna-joins-the-visual-search-competitive-mix/ Tue, 24 Oct 2023 21:34:19 +0000 https://www.localogy.com/?p=41599 Klarna is now part of the gradually thickening visual search competitive field. This has implications for Klarna and its business evolution, as well as the visual search subsector. We examine drivers & dynamics.

The post Klarna Joins the Visual-Search Competitive Mix appeared first on Localogy.

]]> Growthware Elevates its Board with Luis Baptista-Coelho https://www.localogy.com/2023/10/growthware-elevates-its-board-with-luis-baptista-coelho/ Mon, 23 Oct 2023 05:33:56 +0000 https://www.localogy.com/?p=41592 merging SaaS player Growthware has announced that it appointed seasoned software exec Luis Baptista-Coelho to its board of directors.

The post Growthware Elevates its Board with Luis Baptista-Coelho appeared first on Localogy.

]]> Block Blitzes AI Across its Product Suite https://www.localogy.com/2023/10/block-blitzes-ai-across-its-product-suite/ Fri, 20 Oct 2023 12:00:00 +0000 https://www.localogy.com/?p=41590 The glacial collision of AI and local commerce continues. The latest comes from Block. The ever-expanding financial services player this week announced a barrage of new generative AI capabilities that span its suite.

The post Block Blitzes AI Across its Product Suite appeared first on Localogy.

]]>