SMB SaaS Use and Purchase Trends, April 2023

The latest Modern Commerce Monitor online survey explores the continued adoption and evolving expansion of SMB SaaS products and cloud services. Including CRM, point of sale, scheduling and other services, this report examines SMB adoption rates, churn, satisfaction and other factors. Channel preference and pricing is also covered. As we’ve tracked these trends with increased detail over the last year, we are seeing improvement in how SaaS players support SMBs, as well as the areas that still need attention.

Localogy members can access this report at no additional cost. Find out more or become a member here.

SMB SaaS Use and Purchase Trends, October 2021

The Fall Edition of the 2021 Modern Commerce Monitor online survey explores the continued adoption and evolving expansion of SMB SaaS products and cloud services. Including CRM, point of sale, scheduling and other services, this report examines SMB adoption rates, churn, satisfaction and other factors. Channel preference and pricing is also covered. As we’ve tracked these trends with increased detail over the last year (2020), we are seeing improvement in how SaaS players support SMBs, as well as the areas that still need attention. Covid-era impact on ongoing SMB operations is included.

Localogy members can access this report at no additional cost. Find out more or become a member here.

Auto, Home Services and Retail SMB Trends 2021

Localogy's 2021 Modern Commerce Monitor survey of 1000+ US small businesses dives into the current state of Auto, Home Services, and Retail small business trends for 2021. This report helps readers understand small business investment in new technology to operate and compete in local marketplaces. Find out which types of SaaS applications (e.g., CRM, scheduling, POS,) SMBs are buying. This report examines how auto, retail and home services SMBs are operating and when they expect to recover from Covid-19 impact.

Localogy members can access this report at no additional cost. Find out more or become a member here.

SMB SaaS Use and Purchase Trends, February 2021

The first set of responses from the 2021 Modern Commerce Monitor online survey explores the continued adoption and evolving expansion of SMB SaaS products and cloud services. Including CRM, point of sale, scheduling and other services, this report examines SMB adoption rates, churn, satisfaction and other factors. Channel preference and pricing is also covered. As we’ve tracked these trends with increased detail over the last year (2020), we are seeing improvement in how SaaS players support SMBs, as well as the areas that still need attention. Covid-era impact on ongoing SMB operations is included.

Localogy members can access this report at no additional cost. Find out more or become a member here.

Home Services SMB SaaS Use and Purchase Trends, December 2020

From Localogy's Modern Commerce Monitor survey of US SMBs, this report segments home services businesses and their technology adoption behavior. Find out which types of SaaS applications (e.g., CRM scheduling, POS) home services SMBs are buying and using. Channel preference and pricing models are also covered. The report examines how home services small businesses are operating and when they expect to recover from Covid-19 impact.

Localogy members can access this report at no additional cost. Find out more or become a member here.

Retail SMB SaaS Use and Purchase Trends, December 2020

From Localogy's Modern Commerce Monitor survey of US SMBs, this report segments retail businesses and their technology adoption behavior. Find out which types of SaaS applications (e.g., CRM scheduling, POS) retail SMBs are buying and using. Channel preference and pricing models are also covered. The report examines how home services small businesses are operating and when they expect to recover from Covid-19 impact.

Localogy members can access this report at no additional cost. Find out more or become a member here.

Restaurants SMB SaaS Use and Purchase Trends December 2020

It’s no secret the restaurant industry has been hard-hit by COVID. According to Localogy's Modern Commerce Monitor SMB survey, many restaurants are making it work with the help of technology. The way we dine, and order food is changing. From Localogy's Modern Commerce Monitor survey of US SMBs, this report segments restaurant businesses and their technology adoption behavior. Find out which types of SaaS applications (e.g., CRM scheduling, POS) restaurant SMBs are buying and using. Channel preference and pricing models are also covered. The report examines how restaurant small businesses are operating and when they expect to recover from Covid-19 impact.

Localogy members can access this report at no additional cost. Find out more or become a member here.

SMB Leveraging Technology to Address Covid-19 Challenges November 2020

Small businesses are relying on technology to fight COVID-19. In fact, a third of SMBs have invested in new technology since the pandemic started. Now the question is, how can you support them? From our 2020 survey of small businesses the report provides a deep dive into the specific technological needs of SMBs. How have those needs shifted and expanded? And how you can help them fill in the gaps? This reports helps readers understand SMB new technology adoption patterns and operational challenges (doing business, managing employees, communicating with customers). The impact of Covid pandemic and SMB recovery is included.

Localogy members can access this report at no additional cost. Find out more or become a member here.

SMB SaaS Use and Purchase Trends, October 2020

This report gives an update on SMB operational dynamics, including sentiments on post-Covid recovery and optimism. This report is built from the third set of responses from the 2020 Modern Commerce Monitor online survey, exploring continued SMB tech adoption and expectations. For example, in 2020 Nearly 60% of SMBs were operating at reduced capacity; and half furloughed or laid off employees. This and other Covid-era impact is covered.

Localogy members can access this report at no additional cost. Find out more or become a member here.

Restaurants SMB SaaS Use and Purchase Trends, July 2020

The restaurant industry improved slightly in spring of 2020 as it was hard-hit by COVID. According to our 2020 survey of SMBs, many restaurants made it work with the help of technology. The way we dine, and order food changed during Covid and this report examines how SMBs have adapted to this transformation. Find out which types of SaaS applications (e.g., CRM scheduling, POS) restaurant SMBs are buying and using. Channel preference and pricing models are also covered. The report examines how restaurant small businesses are operating and when they expect to recover from Covid-19 impact.

Localogy members can access this report at no additional cost. Find out more or become a member here.

Retail SMB SaaS Use and Purchase Trends, July 2020

A look back at spring of 2020 and how retail businesses are Investing in technology to survive COVID-19. From Localogy's Modern Commerce Monitor survey of US SMBs, this report segments retail businesses and their technology adoption behavior. Find out which types of SaaS applications (e.g., CRM scheduling, POS) retail SMBs are buying and using. Channel preference and pricing models are also covered. The report examines how retail small businesses are operating and when they expect to recover from Covid-19 impact.

Localogy members can access this report at no additional cost. Find out more or become a member here.

Home Services SMB SaaS Use and Purchase Trends, July 2020

How Covid impacted home services businesses in April to June of 2020. This report builds from the Modern Commerce Monitor survey and examines how home services SMBs operate and when they expect to recover from Covid-19. Home services bounced back quicker, and this report includes data on improvements and answers key questions like:

• How are home services businesses communicating with consumers?
• Are virtual experiences here to stay?
• Can demand be met more efficiently on a reduced budget?

Localogy members can access this report at no additional cost. Find out more or become a member here.

SMB SaaS Use and Purchase Trends During Covid-19, Spring 2020

This report gives an update on SMB operational dynamics and optimism on Covid recovery. It contains tracking and trends from the second set of SMB responses to the 2020 Modern Commerce Monitor online survey. It also examines the continued adoption and expansion of SMB SaaS products.

Localogy members can access this report at no additional cost. Find out more or become a member here.

Home SMB SaaS Use and Purchase Trends, June 2020

How has Covid impacted home services businesses and how has it accelerated their tech adoption? The brief answers these and other questions by examining home services SMB sentiments during Spring of 2020. Many home services SMBs bounced back quicker than other verticals. This report tracks that progress and answers key questions like:

• How are home services businesses communicating with consumers?
• Are virtual experiences here to stay?
• Can demand be met more efficiently on a reduced budget?

Localogy members can access this report at no additional cost. Find out more or become a member here.

Retail SMB SaaS Use and Purchase Trends, June 2020

A look back at spring of 2020 and how retail SMBs are investing in software to survive Covid-19.  This report builds from Localogy's 2020 April and May Modern Commerce Monitor SMB survey. It specifically examines how retail SMBs are operating and when they expected to recover from Covid-19. Get a deep dive into these SMBs specific needs, how they've shifted and expanded, and how you can help them fill in the gaps.

Localogy members can access this report at no additional cost. Find out more or become a member here.

SMB SaaS Use and Purchase Trends During Covid-19, May 2020

The second set of data from Localogy's Covid-focused slice of its Modern Commerce Monitor SMB survey, this report examines adoption and expansion of SMB SaaS products.

Localogy members can access this report at no additional cost. Find out more or become a member here.

SMB SaaS Use and Purchase Trends, February 2020

The first set of data from Localogy's 2020 Modern Commerce Monitor explores the continued adoption and expansion of SMB SaaS products and services. Since 2017 SMB SaaS use has increased over 200 percent. How and in what categories does this SMB spending area continue to evolve? This report dives in.

Localogy members can access this report at no additional cost. Find out more or become a member here.