Place 2023: How Does GenAI Transform the Digital Landscape?
As AI continues to reach into all aspects of digital media & marketing, it requires a map. As that map is still being written, some folks understand the technology and its potential more than others. Yext CDO Christian Ward is one of them, and he gave us his latest mind-meld on stage at Place ’23 […]
Place 2023: Fireside Chat with iHeartMedia
When examining localized marketing options, events are rarely mentioned. But they can be a powerful vessel for brand messaging, whether national brands or local SMBs. The localized personal touch that can be gained from events can be meaningful. iHeart Media tells us how. Key Takeaways Brands are increasingly seeing the value of marketing themselves at […]