Accessibility is one of those elements that’s increasingly, and rightly, integrated into technologies across the board. For SMBs, this isn’t just about accessibility in their physical locations but their online presence. What are best practices, and incentives, for SMBs to be compliant?
Key Takeaways
Here are a few key messages or insights that we gleaned from this session.
- In 1991, the American Disabilities Act kicked off the awareness and compliance around accessibility in SMB locations and public facilities.
- This mostly applies to physical locations. But more recently, corresponding standards have been integrated into tech products.
- There’s a body that governs online accessibility standards, which is now in version 2.1.
- In the private sector, Apple and Google have also set the tone for accessibility in consumer-facing tech, given Apple’s ubiquitous hardware, and Google’s ranking factors.
- For example, Google’s increasingly influential Core Vitals include a ranking for a given websites accessibility features. This can include things like options for color contrast for vision-impaired individuals.
- For websites, there are also UX components like rotating image carousels that can trigger individuals with epilepsy.
- This will continue to be an important component of any business website or tech product.
- Besides the stick ( litigation), there is incentive through the carrot (making sure your products are available to a meaningful share of the population).
- To get there, SMBs won’t have to do too much heavy lifting, as tech providers like Duda are baking in accessibility compliance to their website products.
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Digital Accessibility – Partnering to help SMBs
Our panelists will discuss the importance of digital accessibility for SMBs. Providing a scalable solution of these SMBs and the agencies that support them, was the initial reason for their partnership. Leaders from AudioEye and Duda will discuss how their partnership has evolved over time and how the respective strengths of each company contributed to the success of the partnership.
Ty D’Amore, Audioeye
Russ Jeffrey, Duda
