The Ramps and Rails of the Digital World
Accessibility isn’t a new concern for businesses. The Americans with Disabilities Act was passed way back in 1991 (during Season 3 of Seinfeld). And with it came both the legal and moral authority to ensure that people with disabilities (of all kinds) were accommodated in the physical world. Today much of the discussion has shifted to […]
Niantic Goes Deeper into Location Marketing
Niantic continues to push the ball forward for immersive location-based advertising. Its latest move is Rewarded AR ads, which immerses players in branded content in the world around them during gameplay.