MCM Wave VI: The State of SMB
The Rise of SMB SaaS Continues: $499
The First set of data from the 2021 Modern Commerce Monitor explores the continued adoption, and evolving expansion, of SMB SaaS products and services. As we’ve tracked these trends with increased detail over the last year, we are seeing improvement in how SaaS players are supporting clients, as well as the areas that still need attention.
Report Details
Date: February 2021
Length: 35 Pages
Composition: Charts and analysis of SMB survey responses from Jan and February 2021.
Charts included:
Technology Adoption Trends– U.S. Current and Future Adoption Rates, Areas, Churn, Satisfaction, Types of Services used
Online service and tools -Time Spent, Benefits, Use
Purchase Trends– How and when SMBs Purchase, Pricing, Freemiums, purchase experience, channels used to purchase, preferred providers and number of providers
Additional Tech Trends– Business Owner Retirement, Cryptocurrency Usage, ecommerce, GMB (Google My Business) use and performance, Scheduling and Appointment tools.
