Reports Archives - Localogy

Localogy Pro Perspectives: Social is Here to Stay

Localogy — Fri, 29 Oct 2021 16:46:56 +0000

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MONO – Are Freelancers the Long Tail Channel of the Future?

Bob Zink — Fri, 21 May 2021 17:02:21 +0000

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MCM Report Wave 6: State of SMB

Localogy — Thu, 18 Mar 2021 18:44:32 +0000

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Remote Work and the Local Commerce Ecosystem

Bob Zink — Wed, 30 Sep 2020 12:00:19 +0000

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Pivoting with Agility: The New Product Cycle

Bob Zink — Thu, 28 May 2020 19:20:26 +0000

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2020 Localized Marketing Benchmark Report

Bob Zink — Thu, 19 Mar 2020 18:41:09 +0000

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Is the BIY Future Already Here? How Self-Purchasing Platforms Will Transform Local

Bob Zink — Thu, 23 Jan 2020 01:38:32 +0000

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Churn Busting: Best Practices for Small Business Advertiser Retention

Erica Helmer — Sun, 15 Sep 2019 03:44:06 +0000

Churn Busting: Best Practices for Small Business Advertiser Retention Success stories, effective tactics & methods for higher SMB retention Small business (SMB) advertiser non-retention or “churn” has been a chronic problem for local media sellers and agencies since the advent of the digital era. SMBs constitute the largest group of advertisers by volume but are […]

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Local Data Hub: The Future of SMB Websites

Erica Helmer — Sun, 15 Sep 2019 03:40:13 +0000

Local Data Hub: The Future of SMB Websites SMB websites drive consumer behavior, support search, inform strategies & more Websites are the original digital marketing platform for small businesses (SMBs). But today their relevance is being questioned amid the dominance of Google and Facebook and a few others. This black and white, either-or thinking is […]

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The Full Stack, Tech First Future

Erica Helmer — Sun, 15 Sep 2019 02:35:01 +0000

The Full Stack, Tech First Future SMB Martech need new go-to-market strategies as tech adoption increases Not all SMBs are embracing the cloud and it appears that the shift to the cloud is generational. As baby boomers retire, sell or transfer their businesses to heirs, millennials and Gen Y will have a completely different approach […]

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The Engagment Challenge

Erica Helmer — Sun, 15 Sep 2019 01:58:24 +0000

The Engagement Challenge The small business software industry has a serious problem Despite tremendous growth in adoption and considerable strides in its capabilities to improve the lives of small business operators, the small business software industry has a serious problem. Many small businesses owners fail to use the software they buy to its full potential. […]

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A Guide to Facebook Marketing for Multi-location Businesses

Localogy — Wed, 29 May 2019 05:14:09 +0000

Are you leveraging local Facebook pages to reach and interact with your customers?

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Scoring the Digital Marketing Stack

Localogy — Wed, 29 May 2019 05:11:22 +0000

In May, the Local Search Association and Boostability conducted a joint survey of 102 digital agencies and related businesses asking how they perceived the performance of the various elements of the digital marketing stack across a range of criteria.

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Meet the New Small Business Saas Customer

Localogy — Wed, 29 May 2019 05:09:03 +0000

Meet the New Small Business Saas Customer How to adapt to today’s independent and intelligent SMB buyer Increasingly, small businesses (SMBs) are buying marketing solutions and cloud-based services on their own, without the help of a sales rep. But how do SMBs prioritize the services they are willing to purchase and fulfill themselves, and when […]

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The All-in-one Sales Challenge

Localogy — Wed, 29 May 2019 05:05:38 +0000

The All-in-one Sales Challenge All-in-one saas solutions are a blessing and a curse for publishers The LSA’s Tech Adoption Index survey has consistently found that small businesses want someone to help them overcome the “death by a thousand apps” and organize all of the tools they need to run their businesses into a unified suite […]

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2019 Predictions for the Local Ecosystem

Localogy — Wed, 29 May 2019 05:02:42 +0000

2019 Predictions for the Local Ecosystem 70 predictions from Local marketing experts At the end of 2018 we asked media sellers, technology providers and agencies to tell us what they expect in 2019 for location-based marketing and media. This document captures those predictions; everything from SMB sales, GMB and social media to AI, location intelligence […]

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Local Listings Management: Creating Order Out Of Chaos

Localogy — Tue, 28 May 2019 05:20:30 +0000

Local Listings Management: Creating Order Out Of Chaos The value of internet-influenced offline commerce runs into the trillions of dollars annually. Businesses need to provide accurate information online to help “lower-funnel” consumers make purchase decisions. If users encounter missing or bad information, a significant percentage will look for an alternative provider or merchant. Many developers, […]

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2018 Market Landscape: Location Intelligence

Erica Helmer — Sat, 15 Sep 2018 03:48:51 +0000

2018 Market Landscape: Location Intelligence A view of the location intelligence space and its providers. Location intelligence is a versatile tool for audience insights, offline attribution, competitive benchmarking and many other use cases. This report provides an overview of the major location data and service providers in the US market. It’s geared toward agencies, advertisers […]

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2018 Market Landscape: Social Media Martech

Erica Helmer — Sat, 15 Sep 2018 03:16:03 +0000

2018 Market Landscape: Social Media Martech A view of the social media Martech space and its providers Reaching, engaging and influencing consumers on social is the challenge businesses big and small face. This challenge is multiplied for marketers managing multiple accounts or brands with hundreds or thousands of locations. Beyond developing an effective strategy, simply […]

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2018 Digital Consumer Report

Erica Helmer — Sat, 15 Sep 2018 02:26:39 +0000

2018 Digital Consumer Report How location & business category impact digital media usage for local discovery Which media channels are most trusted? Which are used when consumers are ready to buy and how does that change by business category or city? These are questions explored in our 2018 Local Media Tracking Study, which surveyed more […]

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