Location intelligence specialist Gravy Analytics is now one of the fastest-growing companies in the Americas. The Financial Times gave the company the nod in its 2023 edition. Specifically, Gravy came in at #332 on the list, which honors the top 500 companies (out of 7000 evaluated) for revenue growth.
Gravy Analytics, for those unfamiliar, specializes in enterprise location intelligence. In a similar category as Foursquare, GroundTruth and others, it helps companies utilize location in their marketing. That can include location-relevant audience targeting, as well as post-exposure ad attribution.
As for the Financial Times annual exercise, The Americas’ Fastest Growing Companies list showcases businesses in North, Central, and South America that have reached the greatest compound annual growth rate (CAGR) over a trailing three-year period – in this case, between 2018 and 2021.
“Being named one of The Americas’ Fastest Growing Companies is a significant achievement,” Gravy Analytics CEO Jeff White told Localogy Insider. “It is a testament to our commitment to delivering top-quality location intelligence solutions to our clients, as well as a reflection of the remarkable growth of the location intelligence industry as a whole. We will continue to strive for excellence and push boundaries to maintain this momentum and achieve even greater success in the future.”
The State of Location Intelligence: A Conversation with Gravy Analytics
Privacy Scale
One of the things that makes Gravy Analytics stand out, besides objectively high revenue growth, is its attention to privacy. Of course, location is always a sensitive variable on the privacy scale, so Gravy and others in this field must often stress the degree to which they operate in privacy-compliant ways.
That means several things but could, for example, mean that their network contains app publishers that have naturally-high location sharing opt-ins. Given Apple’s App Tracking Transparency (and Android’s corresponding measures), location opt-ins have plummeted. So it’s all about getting a natural opt-in.
That can mean creating a network with apps that only track users’ location when it makes sense, such as weather or navigation apps. Prior to ATT, there had been rampant misuse of location data where apps of all stripes – often having nothing to do with location – would track users’ location in the background.
Those days are mostly over, which has caused some bloodletting in the ad-tech world, particularly among location intelligence providers who didn’t have privacy best practices already baked in. So there’s a vote of confidence for those still standing… not to mention those recognized for revenue growth.
Operational Execution
Speaking of privacy, we’re fortunate to have Gravy Analytics’ Chief Privacy Officer Jason Sarfati on stage in just a few weeks at L23. He’ll be speaking alongside Foursquare on a panel about the state of the art in location intelligence. How has the field evolved to meet today’s technological and marketing realities?
We’ll be sure to ask Jason about this latest accolade, and how it validates Gravy’s operational execution. Moreover, what are actionable takeaways for others in the room? And what does the nod from FT mean for the location intelligence category as a whole? We hope to get to the bottom of all of that…
